Guide to Running a Shop in Another World II

• Author: Yi Lai Tang Fen
• Genres: Dị Giới, Hệ Thống, Điền Văn
• Status: Ongoing
• Rating: ★ 4.4 / 5
• Published: 2026-09-27

A Multi-Dimensional Business World

The story opens with a fascinating premise as the protagonist inherits a derelict commercial street in the current world. Through a bond with the Dream Fulfillment System, this place is no longer just a collection of dilapidated buildings but gradually transforms into an intersection between dimensions. Executing shop-opening missions across various parallel universes is not merely a business endeavor, but a path toward fulfilling a deeply held wish.

The author skillfully weaves gentle elements of the farming genre into a vast another world setting. Each time a new shop opens, readers get to explore an entirely different world, ranging from places riddled with horror to mystical lands of cultivation. The connections between the shops and these dimensions create a diverse plotline, ensuring the reading experience remains fresh and engaging.

Portrait of Shopkeeper Lu Yao

The female lead Lu Yao is introduced as a recent university graduate who possesses an exceptionally calm demeanor and superior strength. With snow-white skin and characteristic black hair, she exudes the charm and allure of a true master. Her most unique trait is the loss of part of her memory, leaving her unable to recall the original wish that bound her to the system.

The development of Lu Yao lies not only in business expansion but also in her process of self-improvement. She gradually masters the Space-Time Key and optimizes her Spatial pocket to travel freely between worlds. Her decisive personality and ability to face unexpected situations from the system make her an impressive strong female lead figure in the hearts of readers.

Loyal Companions

The journey of Lu Yao is by no means solitary, as she is always accompanied by distinct and personality-rich companions. Most notable is Harold, a powerful black dragon from Alexander Continent with the ability to traverse space and time. Despite possessing formidable power, Harold is portrayed as a fiercely loyal "tsundere" teenager who frequently assists his master in other worlds.

Alongside them is Lu Budu, a small child with the aura of a god, who always calls Lu Yao mother. The appearance of this "adopted son" brings moments of warmth and peace amidst the busy business affairs. Additionally, the presence of Monk, a tiny person from Nitean Continent, further enriches the staff at this one-of-a-kind commercial street.

Diverse Business Models

One of the most captivating aspects of the work is the creativity in designing various types of shops. From a snack shop and nail salon to a blind box store and pet cafe, everything is operated systematically. She even opens a cross-border cinema and a children tutoring center to serve the needs of residents in different worlds.

Her customers are not just humans; they include NPCs from horror games and beings belonging to the six realms. The cultural exchange between worlds through trade creates situations that are both humorous and profound. Serving special guests from the zombie apocalypse or the gods and demons worlds requires Lu Yao to remain constantly flexible in her business strategies.

Worthy Highlights

• The concept of building a commercial street connecting the multiverse is incredibly creative and novel.
• The protagonist possesses genuine power and does not rely entirely on external forces or luck.
• The sub-worlds are detailed and have their own identities, from culture to the power system.
• The pacing is stable, skillfully weaving together business entertainment and the mysteries of memory.
• The interaction between the female lead and side characters like Harold brings many positive emotions.

Existing Limitations

Despite her brilliant business success across worlds, Lu Yao frequently faces a shortage of cash to restock new goods. This occasionally creates a difficult loop that feels somewhat forced, as her warehouse is always full of precious magical items that cannot be sold. Accumulating too many unconsumable items sometimes makes the plot feel stagnant during logistical segments.

Furthermore, the relationship between the female lead and the Dream Fulfillment System can sometimes be frustrating for readers. The system frequently provides vague or unclear information, making missions unnecessarily difficult. While this lack of transparency creates drama, repeating it too often can make readers feel fatigued by the prolonged developments.

Community Ratings

• Truyen Hoang Dung: 8.7/10 (12 reviews, checked 09/27/2026). Readers here highly appreciate the creativity in shop construction and the strong personality of the female lead. Some comments suggest that Part 2 maintains its quality and expands the world scale better than expected.

Conclusion

Overall, this is a worthwhile read for those who love the business genre combined with fantasy elements. Although there are still a few minor drawbacks in the management of the protagonist's resources, the overall plot remains highly engaging and imaginative.

In summary: A story that harmoniously combines multiverse business elements with a journey of self-discovery, delivering a relaxing yet dramatic reading experience.

Tags: business, strong female lead, transmigration